Frequently-Asked Questions

Where are Blue’s headquarters and production facilities?

Blue’s office and warehouse is located in Lafayette, Colorado, about five miles east of Boulder. Our bicycles are designed, assembled, and quality-controlled in Colorado. Our frames are manufactured in Asia.

What is Blue’s business model?

Blue is direct-to-consumer company. This allows us to provide the highest degree of customization and the most value to you.

How much assembly do Blue bikes require?

Your Blue will arrive mostly assembled and can be ready to ride in as little as 15 minutes. Most Blue bikes will arrive with the handlebars, seatpost, and front wheel removed. Triathlon bikes will also have the brakes disconnected. Most people familiar with bicycle mechanics will be able to assemble the bike with ease. Follow all component torque specs. If in doubt or in need of assistance, please visit your local shop.

Does Blue offer a crash replacement policy?

Our crash replacement policy is located on the Crash Replacement and Warranty page. 

What is my bike’s serial number?

The serial number is located underneath the bottom bracket. Please record your serial number as soon as your receive your bicycle for proof of ownership in the event of a warranty request, crash replacement, theft, or loss.

Does Blue offer replacement parts?

Blue offers most replacement parts for our bikes such as derailleur hangers, headsets, seatposts, and seatpost clamps. Please visit the replacement parts page or contact us directly if an item is not listed online.

What size bicycle should I ride?

The best way to choose your bicycle size is to compare the geometry chart of the new bike with that of a bike that fits you well. If you are still unsure, please reach out to us.

Do you repair or repaint older models or offer decals?

Blue does not offer this service, but we can recommend a few painters and carbon repair shops.  We do not stock decals or touch-up paint.