Introducing BLUE'S newest segment in the urban product line. All new for the 2017 launch campaign for the introduction of the new line of city, beach, mountain bikes and apparel. The adventure begins now with BLUE ELEMENTS.
The ultimate urban commuter to go to work in style or to get a cup of coffee with friends, you are sure to stand out with the SOHO. Easy riding position with the straight bars on an upright geometry.
Designed to take you further than ever before. The beautifully crafted frame is then outfitted with a collection of parts designed to be lightweight yet durable enough for any adventure.
The EXPLORER will take you places you have never seen before. Featuring the front suspension on rough terrain on the harshest conditions.
The coolest way to cruise down the bike lane on a relax day at the beach. Featuring both women's and men's style.
Introducing the new line of casual wear from BLUE. Relax fit for your everyday lifestyle.